New Ground Coffee have teamed up with Mind charity to bring you coffee with a purpose.
The aim of this campaign is to encourage the audience to take a much needed break from doom-scrolling.
In response to this, I developed a campaign with an approachable colour palette and an uncluttered aesthetic,
that speaks to the millennial who may fall victim to the pressures of modern living.

Disclaimer - this is student work for a concept brief

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