New Ground Coffee have teamed up with Mind charity to bring you coffee with a purpose.
The aim of this campaign is to encourage the audience to take a much needed break from doom-scrolling.
In response to this, I developed a campaign with an approachable colour palette and an uncluttered aesthetic,
that speaks to the millennial who may fall victim to the pressures of modern living.
The aim of this campaign is to encourage the audience to take a much needed break from doom-scrolling.
In response to this, I developed a campaign with an approachable colour palette and an uncluttered aesthetic,
that speaks to the millennial who may fall victim to the pressures of modern living.
Disclaimer - this is student work for a concept brief
